Pepsi has lived through plenty of bad PR examples. Besides, we provide copywriting services for clients who want to generate PR posts together with a professional.Ĭreate an account, choose the media outlet, submit a text, and wait till the publication is out! Pepsi & Kendall Jenner Ad The list of our media partners is large: from local publishers to international websites. In particular, we help you share PR content (news, press releases, etc) across relevant media channels. PRNews is the first content online content store for distributing brand content. If you are about to support a movement/strike/protest, make sure your company acts with an idea in mind and has no intention to capitalize.īy the way, if you are struggling with a good media PR campaign, you can turn to the PRNEWS.IO agency. So here is one good lesson we may learn from the #DeleteUber case. The hashtag #DeleteUber instantly went viral on Twitter, so people started to massively delete the app from their phones. People got frustrated with Uber’s attempts to profiteer from the situation. All they did was stop the surge pricing around the airport as it was originally.
Instead of canceling pickups for an hour (that’s what all taxi workers agreed on), the company continued to accept rides. According to Uber’s original statements, they wanted to support protestors, yet made it in their own way. Customers got frustrated for the first time in January after the company tried to capitalize on a declared strike by New York taxi workers. The year 2017 was fairly thriveless for Uber. Let’s look at the worst PR examples that tool place in recent years and what exactly we should learn from them. The last couple of years were packed with numerous ad & PR disasters. Even the most successful world’s brands can screw up so badly that their PR case will leave them with millions of dollars in damage. One PR mistake can seriously damage a company’s reputation.
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